The Branding process is a systematic approach to promote a brand. It is ultimately a skill that allows you to shape and control everything about your brand.

My favourite advice to any entrepreneur is to build a brand, not just a business.

If you are competing against big brands with devoted customers and enormous marketing budgets, you must stand out using branding.

Branding is a hot topic! If you haven’t already, it’s time to start taking your business’s branding seriously. Branding is one of the most effective, yet often overlooked, keys to success for any company. After all, a strong brand identity will help you stand out in a crowded marketplace and attract more clients.
Your brand is the emotional connection with your customers. It is the reason people purchase your product — or don’t. A strong brand identity is the single most important component for success in business. But what are the benefits of branding your business? Let’s find out.

So you have an offline business, pretty much the traditional type? Customers walk into your store or call for your service. You make a deal, count in the cash, and think to yourself, ‘why does everyone have to have a website today? My business works well without it.’

Yes, successful businesses have always made their way, long before the internet era but the times have changed now. The inception of the internet has changed the marketplace for good. Every business today is influenced by the internet, directly or indirectly. …