7 Strategic rules for a brand on social media marketing

Social media has become one of the fastest-growing budgets in the marketing arena.

Brand awareness is cited as the top priority for marketers, and social media channels are a one-to-many solution for getting the word out about your products and services. By creating a strong brand presence on social media, you can reach a broader audience.

“And in the end, the love you take is equal to the love you make” -the beatles

7 Strategic rules for a brand on social media marketing

1. Be Choosy

Depending on resources and objectives, limit your number of platforms. Where does your target audience live? How many channels can you and your team handle well?

2. Plan your schedule

Plan your messaging and your editorial and social schedules side-by-side a year out. The calendar is a living document. When you’re plugging in content a month in advance, you quickly see where the holes in your coverage are. Then you can plug in a variety of content, whether it’s a blog post, a link to relevant content from another brand or business, a photo or even a video.

“It’s not enough to be busy, so are the ants. The question is, what are we busy about?” -Henry David Thoreau

3. Rely on your visual branding

You need to have a consistent visual brand across all social media network you are using, it’s time to enhance that even further. What does that mean? It means ensuring you have the same colours, fonts and design elements reflected in your images, graphics and videos. Over time, your customers will see the consistency in posts and begin to recognize when a post is from you without seeing your brand’s logo or social media handle. This type of brand recognition is the ultimate goal for your social media branding efforts.

4. Have sub-strategies

Beneath your umbrella strategy, devise clear ones for each channel. Maybe Facebook is for employee engagement, Linkedin is for sharing industry news, and Twitter is for customer services

5. Hold 80/20 Rule

80% of content curation and community building; 20% of self-promotion. 80% of social media posts should be useful to your audience — meaning, it educates, entertains, or offers a solution to their problems — and only 20% should explicitly promote your business.

“80% of the results come from 20% of the causes. A few things are important; most are not” -Richard Koch

6. Stick to the brand voice

Your tone may vary, but your company’s voice needs to remain consistent across all channels. You can think of your brand voice as a representation of your company.

7. The power of design

The most notable benefit of using graphics for social media marketing is its capability to attract eyeballs. To be precise, anything that is unique and has created finds more attention from the viewers. Moreover, the use of graphic design can help you effectively deliver your messages to the readers easily. Get in touch with me and discuss the projects.

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What happens if you don’t utilize social media marketing?

When you inactive
If a company isn’t active on social media on a consistent basis, its message & value will be lost. Followers are more likely to see posts and updates from companies and people who are more active on the site. When you run out of time, watch your auto-posting. Be ready to jump and schedule your calendar to win the crisis of time situation.

Social media has a huge impact on branding as it encourages the user to share stories and details with others. But, be aware that social media communication messages need to be completely different from advertising to encourage the consumer to share.

Always be learning. This field is ever-changing- cultivating a hunger for discovery and willingness to evolve.

“ Earn the respect and recommendation of your customers. They will do your marketing for you, for free. Great services start great conversations.” -Andy Sernovitz

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Brand & Identity Designer