We humans have a profound need to connect and express ourselves. We live in groups, share stories and talk about our favourite things. With the advent of spectacular social media sites like Facebook, Twitter, Instagram, and several others, our world became a giant global village. Browsing these sites has become…

I have experience on both grounds as a Freelance designer. I was sailing my boat for 6+ years and it was a great journey that I am still following. …

The Branding process is a systematic approach to promote a brand. It is ultimately a skill that allows you to shape and control everything about your brand. My favourite advice to any entrepreneur is to build a brand, not just a business. If you are competing against big brands with…

Branding is a hot topic! If you haven’t already, it’s time to start taking your business’s branding seriously. Branding is one of the most effective, yet often overlooked, keys to success for any company. After all, a strong brand identity will help you stand out in a crowded marketplace and…

So you have an offline business, pretty much the traditional type? Customers walk into your store or call for your service. You make a deal, count in the cash, and think to yourself, ‘why does everyone have to have a website today? My business works well without it.’ Yes, successful…

Social media has become one of the fastest-growing budgets in the marketing arena. It’s an essential piece of your business marketing strategy. Social media platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. 70% of social media marketers believe social media positively influences their company’s revenue and sales